Social Media is no longer about chatting with your friends. It’s about driving business.
This book shows you how it can for yours.
“Why should we use social media? Is it something we should even consider?”
For business owners and executives who are still wrestling with this question, No Bullshit Social Media: The All-Business No-Hype Guide to Social Media Marketing makes the business case for why you should be using social media to communicate with your customers and business partners.
The book — Jason Falls’ first and Erik Deckers’ third — disproves the myths and knocks down the excuses, and shows you the biggest reason why your business needs social media: because you want to make money.
No Bullshit Social Media draws a solid line from a business through social media marketing to realistic business metrics that managers and executives understand.
The book is not about “ROI” though. It’s about what you’re going to get out of it in real, practical terms.
But if you still don’t think this book is for you and your company, you’re ignoring social media at your peril. You’re ignoring a large block of your customers. How many?
- 81% of people with an Internet connection use some form of social media. (To put that into some real numbers, 170 million Americans are on Facebook.)
- 78% of these social media users interacted with companies via social networking sites and tools, like the company’s Facebook page or their Twitter account.
- 89% of these social media users believe their favorite brands should interact with them on these social media sites. In other words, they want to hear from you.
We wrote this book because we’ve seen too many business owners hiding behind the same old excuses like “our customers don’t use social media” or “people will say bad things about us.” We wrote it because people don’t realize that their customers are already using social media, and they’re already saying bad things about you.
They’re saying bad things about you, because no one is there to listen to them, respond, and fix their problems. They’re saying bad things about you, because they have questions they can’t get answered. And they’re leaving you for your competition because the competition was listening. They were listening for your customers complaints — because your customers are on social media sites, but you never realized it — and told them they could solve all their problems.
To paraphrase Gary Vaynerchuk, author of Crush It, if you’re in the camp that thinks social media is stupid, you’re going to lose. Because it’s free, and there’s a crapload of users.
No Bullshit Social Media tells you who should be talking to the users and what they should be talking about.
If you’re a business owner, department head, or corporate executive, and you still think social media is stupid, you need to read No Bullshit Social Media. It truly is the all-business, no-hype guide to social media marketing.
Inside, you’ll read case studies of companies that made social media work for them, and companies who missed it and got burned. We’ll talk about which department should handle your social media — marketing, PR, crisis communications, customer service, sales, and R&D — the employees who should and shouldn’t use it, and how you can measure the results to see if everything is working.
No Bullshit Social Media is available for pre-order on Amazon, Barnes & Noble, Borders, and Books-A-Million. And starting September 19, 2011, it will be available in Barnes & Noble, Borders, and Books-A-Million stores.
Official Title: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
Publisher: Pearson Education
Formats: Hard cover, $24.95. Also available in Kindle, Nook, and iBook.
Authors: Jason Falls and Erik Deckers
Publication Date: September 19, 2011. Pre-order: July 1, 2011 (with October 19, 2011 delivery). Bookstore release: September 19, 2011. International release: September 19, 2011