Jason Falls is the founder of Social Media Explorer, an information, education and consulting services company for digital and social media marketing. An award-winning social media strategist, Falls has worked with international, national, regional and niche brands as a social media strategist, consultant and educator. Falls has spoken nationally and internationally on digital marketing topics, edits and authors one of the most widely read and well-respected blogs in the industry and shares insight and instruction to a community of subscribers at ExploringSocialMedia.com.