The All-Business,
No-Hype Guide
to Social Media Marketing




The early reviews are starting to come in. Here’s what a few folks who have gotten a sneak peek have said about No Bullshit Social Media.

“A book like this deserves a no bullshit testimonial: The social media world is so full of it I really didn’t think anybody had the guts to put out a book like this on it. If someone tells you social media is crap, throw this book at them and demand they read it.” - Scott Stratten, International Best-Selling Author of UnMarketing: Stop Marketing. Start Engaging.

“Jason and Erik are the real deal : They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.” - Chris Brogan, Best-Selling Author of Trust Agents.

“Forget everything you thought you already knew about Social Media Marketing. Chuck it. Start over. Then, turn to page 1 of Falls and Deckers’ ‘no b.s.’ guide and learn from the masters.” – Todd Defren, principal at SHIFT Communications, blogger at PR-Squared.

“Finally, a book that hits the topic of social media in a way that makes it real, practical and important.” - John Jantsch, author of Duct Tape Marketing and The Referral Engine.

“Jason and Erik offer something often in painfully short supply in the social media world: business sense. No kumbaya, no fluffy talk about engagement or conversation, just real advice crafted with business needs and a bottom line in mind.” - Christopher Barger, Senior Vice President of Global Programs at Voce Connect.

“The title of this book says it all. Simple. To the point. Great examples. Useful.” - Emanuel Rosen, author of The Anatomy of Buzz Revisited.

““Yes you can!” - President Obama’s slogan from his first presidential election campaign, is an apt label to apply to Jason Falls’ and Erik Deckers’ treatment of social media and its dynamic place in business and marketing. Notable for its plain-speaking informality, No Bullshit Social Media takes a subject that has already been written and talked about in more than 20 how-to and can-do business books and blogs, dissects the hype in buzz-phrases like “join the conversation,” “ROI,” “talk with, not at,” “engage” and “social business,” and offers a refreshing assessment of a contemporary landscape that is focused on customer interaction where the world is plugged in and people are looking for
answers online. Falls and Deckers pepper their book with credible case studies to illustrate the compelling differences social media marketing can make to any business, large or small, where such stories offer you valuable tips and healthy doses of practical common sense you can apply in your business. Ultimately, your company’s brand is not what you think it is, say Falls and Decker, it’s what your customers believe it to be. No Bullshit Social Media offers you actionable insights that will help you believe that you, too, can realize benefits that social media marketing can bring to your business.”
- Neville Hobson, ABC - and co-host of For Immediate Release.

“Social media marketing can drive real business results and No Bullshit Social Media delivers straight-talking guidance to help brands succeed.” - Peter Kim, Chief Strategy Officer, Dachis Group.

Pop! Finally a book that bursts the hype balloon around social media and delivers a real recipe for how to use it to actually build your business. Falls and Deckers call out the fools and phonies, and pull no punches while doing so. This book delivers clear-headed, no-nonsense, proven advice that you’ll gobble up like candy - especially if you’re a doubter about the whole social media craze. - Jay Baer, co-author of The Now Revolution and noted social media consultant, strategist and speaker who blogs at Convince and Convert.

“Deckers and Falls crystallize the relevant aspects of social media marketing in an exciting and informal way. Not just for Marketing types, “No Bullshit Social Media” is a must read for anyone who has a passion to grow their business by learning how to listen and dialog with their customers.” - Scott Applebee, Travelpro International, Inc., Vice President Marketing.

“Finally! A no-nonsense marketing book from guys deep within the social media trenches. This book is a must read for any business that’s struggling with social media marketing.” - Michael A. Stelzner, CEO of and author of Launch: How to Quickly Propel Your Business Beyond the Competition.

“I punched the wall with enthusiasm after reading this book! No joke. This is the best bare-knuckled approach to social media marketing I have ever read. Erik and Jason tell it to you straight. Every CEO, entrepreneur, and business professional should read this book and spit out the BS!” - Kyle Lacy, Author of Branding Yourself and Twitter Marketing for Dummies.

“Jason Falls and Erik Deckers waste no words getting right to what works and what doesn’t. You couldn’t find two more qualified people to deliver the clear story on how social media can grow your business — using the speed and reach of the Internet to make real relationships. Buy this book now!” - Liz Strauss, Brand Strategist, Community Builder, Founder of SOBCon.

“This is a book I’m excited about. Not just because it sounds straightforward (that “No Bullshit” thing!), but because it is. Social media isn’t all Rainbow Brite, snuggly puppies and big group hugs. It’s real. It’s actionable. It works. So what are you waiting for?” - Ann Handley, Chief Content Officer, MarketingProfs. Co-author of Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

“Ripping off a band aid never feels good, but that is exactly what Falls and Deckers do as they cut right to the point and tell you exactly how your company needs to approach social media if it wants to be successful. No kissing your boo boo in this book!” - C.C. Chapman, Co-author of Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

“Stop. Put this book down! Step away from the book. Honestly, we’d prefer that you not read this book. We’re quite happy to continue to run laps around your business and the last thing we need is for you to start trying to satisfy your customers by applying what you’ll learn here.” - Joe Sorge, entrepreneur, small business owner, burgerwhisperer, and co-author of Twitter Works.

“‘No Bullshit Social Media’ advances and distills Jason and Erik’s unique and thought-provoking insights about why, and how, we should use what they so simply demonstrate is the most powerful marketing tool available to businesses today – social media.” - Kevin Taylor, aka @telecomtails. Former President Chartered Institute of Public Relations. Founder, Robertson Taylor PR. European lead for Global Results Communications.

“Kick-ass straight-talk about how social media has emerged core to business’ bottom line success. A must read, with no holds barred.” - Stacy DeBroff, CEO and founder, Mom Central Consulting.