The All-Business,
No-Hype Guide
to Social Media Marketing




Jason Falls

Author Jason FallsJason Falls is the founder of Social Media Explorer, an information, education and consulting services company for digital and social media marketing. An award-winning social media strategist, Falls has worked with international, national, regional and niche brands as a social media strategist, consultant and educator. Falls has spoken nationally and internationally on digital marketing topics, edits and authors one of the most widely read and well-respected blogs in the industry and shares insight and instruction to a community of subscribers at

Erik Deckers

Author Erik DeckersErik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He has been blogging since 1997, and has been a published writer for more than 24 years. He has been a newspaper humor columnist for 17 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre. Erik co-authored Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2010). He also helped write Twitter Marketing For Dummies. No Bullshit Social Media is his third book.